Overview of marketing through the label in Thailand

Labeling is mandatory on most of the processed food items, cosmetic products and, healthcare, both for local production as well as imports; this is made mandatory by the Food and Drug Administration under Ministry of Public Health.  ฉลาก สินค้า must have their approval from the Thai Food and Drug Administration and must be placed on all the food products that are imported.  Usually, the product name, net weight, description of the product, volume, and manufacturing dates, as well as the expiration dates, are to be affixed and mentioned on the labels.  The label must be made in such a way that it can also identify the manufacturer, importer and the distributor’s name along with their address;  the most vital being the product number and the label registration number.  All labels should be mandatorily printed in the Thai language along with the exception for only beverages, alcohols, dental and, medical products."ฉลาก สินค้า  "

For the food products which are imported, a label usually in Thai-language must be necessarily affixed to each retail item of food before marketing.  In some scenarios where the labels are not attached, it might lead to legal compliance and eventually to the seizure of the product by Thai Food and Drug Administration.  Pre-approval of labels is compulsorily required by the Thai FDA specifically for unique controlled foods.

The following information is mandatory on each label placed on products before they are imported and marketed:

  1. Name of the product.
  2. The generic brand of the product.
  3. Trade brand of the product.
  4. Registration number.
  5. Name of the manufacturer.
  6. Address of the manufacturer.
  7. Name of the importer.
  8. Address of the importer.
  9. Date of manufacturing of the product.
  10. Date of expiry of the product.
  11. Net weight.
  12. Net volume.
  13. Mentioning of additives used.
  14. If any nutritional or health claims exists.

Labels placed on alcoholic beverages should show the percentage in terms of alcohol content in it. It is necessary to present a health warning that should be printed in the Thai language, placed either on the label or on the sticker, with unique and approved government wordings.

The labeling of the cosmetic products is also governed by rules and regulations. Usually, a local representative in the form of an agent or an importer helps in registering a product and ensuring that the label requirements are appropriately met.

For the food products which need to receive their approved labels from Thai Food and Drug Administration; the company agents need to provide a certificate for food analysis which is published by the government of that particular country or any certified private laboratory.  It is mandatory that the certificate must be issued within one year from the date of presenting the approval application for the label.  The results must be exactly similar to the standards or quality mentioned in the Ministry of Public Health’s notification.  A copy of the notification in English can be received without any charges directly from the Food and Drug Administration on approval.

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